Consumer Behavior

"Social Media Marketing: Its Impact and Usage by Young Adults in Pakistan", Proceedings of the LCBR European Marketing Conference 2012, (August) Lupcon Center for Business Research, Munich, Germany.

"Telemedicine: Its Acceptance and Adoption by Medical Professionals in Pakistan", presented at The 34th INFORMS Marketing Science Conference, (June), Boston, Massachusetts, USA.

"UK Retailers' Perceptions of Manufacturers from LDC's with Negative Country Image: Search for Survival Strategies in a Post-WTO Era", Proceedings of the 28th INFORMS Marketing Science Conference, Pittsburgh, Pennsylvania, USA.

"UK Retailers' Selection Criteria for Manufacturers from Developing/Less Developed Countries with Negative Country Image: A Conceptual Framework" Proceedings of the Academy of Marketing, AM2006, (July) London, UK.