Faculty Profile

Dr. Amber Gul Rashid

Assistant Professor

  • PhD (Business Management), Salford University,Manchester - 2011
  • MSc (Computation), UMIST - 2001
  • BA (Business Studies), University of Sheffield - 2000
Area of Specialization: (Business Management)
Professional Activities: Director QEC
On-board Status: Available


Work Experience:

  • - Assistant Professor and Director, QEC at Institute of Business Administration, Karachi (Jun-2016 to Nov-2018)
  • - Director QEC at Institute of Business Administration, Karachi (Aug-2012 to May-2016)
  • - Assistant Professor at Institute of Business Administration, Karachi (Sep-2011 to Apr-2016)
  • - Various Roles at Shell, Netherlands (Jan-2003 to Aug-2011)


arashid@iba.edu.pk
: 111422422 (Ext.1610)

 

Research Interest

List to come

  • GLOBAL INTER- CULTURAL BUSINES
  • GLOBAL MARKETING MANAGEMENT
  • INTERNATIONAL MARKETING
  • SERVICES MARKETING
  • SOCIAL MEDIA MARKETING
  • SOFTWARE PROJECT MANAGEMENT
  1. Faryal Salman, Dr. Amber Gul Rashid "Home-Based Female Entrepreneurs in Pakistan: An Exploratory Case Study", 1st IBA International Conference on Marketing, , Karachi, Pakistan
  2. Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir "Brand Association and Emotional Confidence: The Determinants of Brand Loyalty", 2018 AMS (Academy of Marketing Science) 46th Annual Conference, May 25, 2018, New Orleans, United States
  3. Dr. Amber Gul Rashid, Obaid Usmani, Lalarukh Ejaz, Hasan Faraz "Meezan Bank: Category Leader in Islamic Banking", Emerald Emerging Markets Case Studies, Sep 22, 2017
  4. Ala Zia, Dr. Amber Gul Rashid, Lalarukh Ejaz "Haseen Habib: 50 years in fire protection services", Emerald Emerging Markets Case Studies, Apr 20, 2017
  5. Dr. Amber Gul Rashid "To Be Or Not To Be a Project Manager", HEC Montreal Case Catalogue, Nov 02, 2016, Montreal, Canada
  6. Lalarukh Ejaz, Mine Karatas-ozkan, Vadim Grinevich, Dr. Amber Gul Rashid "Informal Entrepreneurship, Pakistani Women And Extreme Institutional Voids - A Research Agenda", EURAM 2016, Jun 03, 2016, Paris, France
  7. Farah Naz Baig, Dr. Amber Gul Rashid "Baker Street", Emerald Emerging Markets Case Studies, Jan 31, 2016
  8. Lalarukh Ejaz, Dr. Amber Gul Rashid, Dr. Khadija Malik Bari "The Express Tribune: Touching the Tricky Price Point", Emerald Emerging Markets Case Studies, Aug 12, 2015
  9. Dr. Amber Gul Rashid "Coherent, Long Term Plan could Better the Education System of Pakistan; Interview", Pakistan & Gulf Economist, Apr 27, 2015, Pakistan
  10. Dr. Amber Gul Rashid, Sharmain Zain Haroon, Amna Nasir "One Agricultural Family’s Story", Emerald Emerging Markets Case Studies, Mar 01, 2014
  11. Amir Hussain, Dr. Amber Gul Rashid "Co-Editor: 5th 2013 ICICT Proceedings (IEEE)", IEE Xplore, Dec 15, 2013, Karachi, Pakistan
  12. Dr. Amber Gul Rashid "Young, Intelligent, Assertive - Whats Holding Them Back", International Conference on Entrepreneurship for Young Women and Using of New Technologies: Issues and Challenges.Fatima Jinnah Womens University, Nov 27, 2013, Pakistan
  13. Dr. Amber Gul Rashid "Cardosa’s Quest for Certification", International Journal of Case Studies in Management, Apr 01, 2013
  14. Muhammad Usama Anwar, Dr. Amber Gul Rashid "Female Entrepreneurs – A Review of the Literature and Proposed Conceptual Framework", 2nd International Conference on Business Management, Mar 01, 2012
  15. Dr. Amber Gul Rashid "The Offshore Outsourcing of IT Services as new service development; The role of change and its management", Journal of Organizaional Change Management, Jan 01, 2012
  16. Dr. Amber Gul Rashid "The Offshore Outsourcing of IT Services From A New Service Development Perspective", The Proceedings of 11th Inter Conf Marketing Trend, Jan 01, 2012, Paris-Venice, France
  17. Dr. Amber Gul Rashid "The Journey to a Methodological and Analytical Framework - A Personal Story of Research", Interdisciplinary Journal of Contemporary Research, Jan 01, 2011