Faculty Profile

Dr. Amber Gul Rashid

Assistant Professor

  • PhD (Marketing & IT), Salford University, Manchester, UK - 2011
  • MSc (Computation), UMIST - 2001
  • BA (Business Studies), University of Sheffield - 2000
Area of Specialization: (Marketing & IT)
Professional Activities:
On-board Status: Available


Work Experience:

  • - Director QEC at Institute of Business Administration, Karachi (Aug-2012 to May-2016)
  • - Assistant Professor at Institute of Business Administration, Karachi (Sep-2011 to PRESENT)
  • - Various Roles at Shell, Netherlands (Jan-2003 to Aug-2011)
  • - Various Roles at Shell, Netherlands (Jan-2003 to Aug-2011)


arashid@iba.edu.pk
: 111422422 (Ext.1610)

 

Research Interest

List to come

  • GLOBAL INTER- CULTURAL BUSINES
  • GLOBAL MARKETING MANAGEMENT
  • INTERNATIONAL MARKETING
  • SERVICES MARKETING
  • SOCIAL MEDIA MARKETING
  • SOFTWARE PROJECT MANAGEMENT
  1. Faryal Salman, Dr. Amber Gul Rashid "Home-Based Female Entrepreneurs in Pakistan: An Exploratory Case Study", 1st IBA International Conference on Marketing, , Karachi, Pakistan
  2. Dr. Amber Gul Rashid "To Be Or Not To Be a Project Manager", HEC Montreal Case Catalogue, Nov 02, 2016, Montreal, Canada
  3. Lalarukh Ejaz, Mine Karatas-ozkan, Vadim Grinevich, Dr. Amber Gul Rashid "Informal Entrepreneurship, Pakistani Women And Extreme Institutional Voids - A Research Agenda", EURAM 2016, Jun 03, 2016, Paris, France
  4. Farah Naz Baig, Dr. Amber Gul Rashid "Baker Street", Emerald Emerging Markets Case Studies, Jan 31, 2016
  5. Lalarukh Ejaz, Dr. Amber Gul Rashid, Dr. Khadija Malik Bari "The Express Tribune: Touching the Tricky Price Point", Emerald Emerging Markets Case Studies Collections, Aug 12, 2015
  6. Dr. Amber Gul Rashid "Coherent, Long Term Plan could Better the Education System of Pakistan; Interview", Pakistan & Gulf Economist, Apr 27, 2015, Pakistan
  7. Dr. Amber Gul Rashid, Sharmain Zain Haroon, Amna Nasir "One Agricultural Family’s Story", Emerald Emerging Markets Case Studies Collections, Mar 01, 2014
  8. Amir Hussain, Dr. Amber Gul Rashid "Co-Editor: 5th 2013 ICICT Proceedings (IEEE)", IEE Xplore, Dec 15, 2013, Karachi, Pakistan
  9. Dr. Amber Gul Rashid "Young, Intelligent, Assertive - Whats Holding Them Back", International Conference on Entrepreneurship for Young Women and Using of New Technologies: Issues and Challenges.Fatima Jinnah Womens University, Nov 27, 2013, Pakistan
  10. Dr. Amber Gul Rashid "Cardosa’s Quest for Certification", International Journal of Case Studies in Management, Apr 01, 2013
  11. Muhammad Usama Anwar, Dr. Amber Gul Rashid "Female Entrepreneurs – A Review of the Literature and Proposed Conceptual Framework", 2nd International Conference on Business Management, Mar 01, 2012
  12. Dr. Amber Gul Rashid "The Offshore Outsourcing of IT Services as new service development; The role of change and its management", Journal of Organizaional Change Management, Jan 01, 2012
  13. Dr. Amber Gul Rashid "The Offshore Outsourcing of IT Services From A New Service Development Perspective", The Proceedings of 11th Inter Conf Marketing Trend, Jan 01, 2012, Paris-Venice, France
  14. Dr. Amber Gul Rashid "The Journey to a Methodological and Analytical Framework - A Personal Story of Research", Interdisciplinary Journal of Contemporary Research, Jan 01, 2011