Faculty Profile

Fatima Akhund

Lecturer

  • MSc (Marketing), Queen Mary University of London, UK - 2012
  • BBA (Marketing), Institute of Business Administration, Karachi - 2011
Area of Specialization: (Marketing)
Professional Activities:
On-board Status: Available


Work Experience:

  • - Lecturer at Institute of Business Administration, Karachi (Mar-2015 to PRESENT)
  • - Teaching Fellow at IBA, Karachi (Jan-2013 to Mar-2015)


fakhund@iba.edu.pk
: 111422422 (Ext.2674)

 

Research Interest

List to come

  • CONSUMER BEHAVIOR
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ISSUES IN PAKISTAN
  • PRINCIPLES OF MARKETING
  1. Fatima Akhund "How Cultural Differences in Uncertainty Avoidance Affect Student Preferences Towards Price Promotions", 10th Asian Business Research Conference 2014, Oct 07, 2014, Bangkok, Thailand