Faculty Profile

Mrs Farah Naz

Assistant Professor

  • PhD (Pursuing), (Pursuing Split),University of Southampton, UK - IN PROGRESS
  • MS (Management Science), Shaheed Zulfikar Ali Bhutto Institute of Sci & Tec - 2012
  • MBA (Marketing), Institute of Business Administration, Karachi - 2004
  • BBA (Marketing), Institute of Business Administration, Karachi - 2003
Area of Specialization: (Management Science)
Professional Activities:
On-board Status: Available

Work Experience:

  • - Assistant Professor at Institute of Business Administration, Karachi (Oct-2014 to PRESENT)
  • - Lecturer at IBA at Institute of Business Administration, Karachi (Jan-2007 to Oct-2014)
  • - Assistant Brand Manager at Clover Pakistan (Jan-2006 to Jun-2006)
  • - Brand Management Trainee at Clover Pakistan Limited (Jan-2005 to Dec-2005)

Membership & Affiliations:
  • - MEMBER, Org committee NER Conference
  • - , BASC Coordinato

: 111422422 (Ext.2630)


Research Interest

List to come

  • MBA-Project
  1. Farah Naz Baig, Siddiqui, Kamran "Impact of Sports Celebrity Endorsers on the purchase intention of the Pakistani Youth", National Research Conference SZABIST, , Karachi, Pakistan
  2. Farah Naz Baig "Pediasure: Children’s Health Problem now a History!", Emerald Emerging Markets Case Studies, Sep 03, 2016
  3. Farah Naz Baig "Entrepreneurial Resourcefulness, Product Strategy and Channel Structure: A Transaction Cost Economies Perspective", Southampton Business School Conference, Mar 21, 2016, Southampton, England
  4. Farah Naz Baig, Dr. Amber Gul Rashid "Baker Street", Emerald Emerging Markets Case Studies, Jan 31, 2016
  5. Farah Naz Baig, Eng, Teck "Customer Centric Marketing Programs for the Emerging Markets Consumers: A Pakistani Perspective", 2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015, Jan 20, 2015, Dubai, UAE, United Arab Emirates
  6. Salman, Faryal, Farah Naz Baig "Materialism and Consumer Attitude towards Debt: Spendthrift or Tightwad", INFORMS 36th Marketing Science Conference, Jun 12, 2014, Atlanta, Georgia, United States
  7. Farah Naz Baig, Zaidi, Zaufishan "Match or Clash: Self brand Congruity and Mobile Phone Selection", SZABIST National Research Conference, Dec 21, 2013, Karachi, Pakistan
  8. Farah Naz Baig, Jami Moiz "Materialism and Beauty Perceptions amongst the Young Female Pakistani Consumers", INFORMS 35th Marketing Science Conference, Jul 11, 2013, Istanbul, Turkey
  9. Farah Naz Baig "McDonalds Breakfast Launch Dilemma", Emerald Emerging Market Case Studies, Dec 13, 2012
  10. Farah Naz Baig "Gucci or Prada anyone? Morals versus Materialism in the Purchase Intentions of Counterfeits", Australian and New Zealand Marketing Academy, Dec 03, 2012, Adelaide, Australia
  11. Farah Naz Baig "Retail Patronage Behaviour: An Exploratory Study of Urban Pakistani Consumer", ICBE Business and Economics Conference, Sep 13, 2012, Capetown, South Africa
  12. Farah Naz Baig "Impact of Materialism on the Consumption Behaviour of Pakistani Consumer", INFORMS 34th Marketing Science Conference, Jun 07, 2012, Boston, United States
  13. Farah Naz Baig, Batool, L. "Snowhite a Case of Fuzzy Growth", Case Centre, May 03, 2012
  14. Farah Naz Baig, Kamran Siddiqui "Impact of Celebrity Endorsements on the Purchase Intentions of Pakistani Youth", Journal of Independent Studies and Research-MSSE, Jan 01, 2012, Karachi, Pakistan
  15. Farah Naz Baig, Siddiqui, Kamran "Gender Differences in Mobile Phone Preferences: The Era of Consumerism in Pakistan", ANZMAC, Nov 28, 2011, Perth, Australia
  16. Farah Naz Baig, Saima Husain "Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers", ECIE Conference, Sep 15, 2011, Aberdeen,Scotland, England
  17. Farah Naz Baig, Dr. Kamran Siddiqui "Impact of Status Seeking behavior on the Selection of Mobile Phones", SZABIST National Research Conference., Jun 15, 2011, Karachi, Pakistan
  18. Farah Naz Baig, Laila Batool "Snowhite Drycleaners", AJMC Case Conference, May 27, 2011, Lahore, Pakistan
  19. Farah Naz Baig "Fighting The Challenging Times: A case Study of Mehran Textiles Limited", 2011 International Conference on Asia Pacific Business Innovation & Technology Management, Jan 23, 2011, Bali, Indonesia
  20. Farah Naz Baig, Shahid Mir "Packaged Milk Consumption in the Lower Socio Economic Classes of Pakistan: A Dream or A Reality?,", 4th IIMA Conference on Marketing in Emerging Economies, Gujrat, Jan 5-7, 2011, Jan 05, 2011, Gujrat, India