Faculty Profile

Nida Aslam Khan


  • PhD Split (Pursuing), IMT Ghaziabad/Grenoble Ecole De Management - IN PROGRESS
  • MBA (Marketing), Institute of Business Administration, Karachi - 2004
  • BBA (Marketing), Institute of Business Administration, Karachi - 2003
Area of Specialization: (Marketing)
Professional Activities:
On-board Status: Available

Work Experience:

  • - Lecturer and Student Couselor at IBA (Jul-2017 to PRESENT)
  • - Lecturer at Institute of Business Administration, Karachi (Aug-2005 to PRESENT)
  • - Asst. Product Manager at Clarus (Pvt) Ltd (Mar-2005 to Jul-2014)

Membership & Affiliations:
  • - MEMBER, Library Committee, IBA

Honors & Awards:
  • - Program in-charge at NUS representing IBA, IBA & NUS Coordinated and liaised with the program in-charge at National University of Singapore (NUS), J&MS Foundation and Sajjad Foundation for NUS’s program on ‘Economic and Enterprise Development’, in 2008 and 2009 along with Director Alumni Affairs and Patron Entrepreneurship Society, IBA. From 14th-26th July 2008, represented IBA for the first time in NUS along with 10 students from all over Pakistan

: 111422422 (Ext.2628)


Research Interest

List to come

  • MBA-Project
  1. Nida Aslam Khan "Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan", Asian Journal of Management Cases, Sep 01, 2018, India
  2. Nida Aslam Khan, Jami Moiz "Tariq Books: Responding to Changing Market Dynamics", NACRA 59th Annual Meeting 2017, Oct 19, 2017, Chicago, United States
  3. Nida Aslam Khan "Dunkin Donuts: Shake it with Caramel", NACRA 59th Annual Meeting 2017, Oct 19, 2017, Chicago, United States
  4. Jami Moiz, Nida Aslam Khan "Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited", 16th International Entrepreneurship Forum (IEF), Sep 14, 2017, Kathmandu, Nepal
  5. Jami Moiz, Nida Aslam Khan "Issues and Challenges of Governance in South Asia", 14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development, Apr 24, 2017, Male, Maldives
  6. Nida Aslam Khan, Jami Moiz "The Discourse: Doing it Differently - the Oreo Princess Campaign", IBA Business Review, Jun 30, 2016, Karachi, Pakistan
  7. Nida Aslam Khan "Building a brand of quick service restaurant [QSR]: a new trend in Karachi", 1st National Research Conference, Mar 14, 2015, Islamabad, Pakistan
  8. Nida Aslam Khan "The Milk Chocolate Market: Exploring the Urban Pakistani Consumer", 2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015; on the Theme "Redefining Value in Emerging Markets", Jan 20, 2015, Dubai, United Arab Emirates
  9. Nida Aslam Khan "Contraceptives Social Marketing:Tackling the Consumer Mindset in Pakistan Biogenics (Pvt) Ltd", 4th Asian Management Research and Case (AMRC) Conference: Management Issues in Emerging Markets for Sustainable Business, Jan 10, 2015, Penang, Malaysia
  10. Jami Moiz, Nida Aslam Khan "Lays: Halal/Haram Crisis", IBA Business Review, Jun 01, 2014, Karachi, Pakistan
  11. Nida Aslam Khan "The Effectiveness of Generational Segmentation in Telecommunication Sector: an Exploratory Study of Pakistani Market", LCBR European Marketing Conference, Aug 16, 2013, Frankfurt, Germany
  12. Nida Aslam Khan "Case study on Younus Textile Mills", 2013 AJMC International Case Conference on Contemporary Management Practices, Jan 19, 2013, Lahore, Pakistan
  13. Nida Aslam Khan, Humayun Sultan Ansari "Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market", Interdisciplinary Journal of contemporary research in business (IJCRB), Aug 01, 2011
  14. Nida Aslam Khan "Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market", Eurasia Economics and Business Society 2011 (EBES 2011) Conference., Jun 01, 2011, Istanbul, Turkey
  15. Hira Channa, Nida Aslam Khan, Marium Rafique, S. Tariq bin Shahid, Ather Sheikhani "Case Study on Osman Malik- New Malik Automobiles [Presented in absentia]", International Conference on Management of MSMEs, Institute of Management Technology., Sep 17, 2010, Nagpur, India
  16. Nida Aslam Khan "Is the Traditional Development of Brand Loyalty Dying: A Study of Food and Beverages Category in Pakistan", , Jul 12, 2010, Oulu, Finland