Faculty Profile

Saima Husain

Lecturer

  • PhD (Pursuing Split), University of Southampton, UK - IN PROGRESS
  • MBA (Marketing), Institute of Business Administration, Karachi - 2000
  • BBA (Hons Marketing), Institute of Business Administration, Karachi - 1999
Area of Specialization: (Marketing)
Professional Activities:
On-board Status: Available


Work Experience:

  • - Lecturer at Institute of Business Administration, Karachi (Aug-2006 to PRESENT)
  • - Assisted Mr. Sultan Raza at Institute of Business Administration, Karachi (Mar-2006 to May-2006)
  • - Visiting Faculty Member at CBM (Jan-2004 to May-2004)
  • - Taught BC as a Part of Berlitz Team at PAF-KITE (Feb-2003 to May-2003)
  • - Visiting Faculty Member at PAF- KIET (Sep-2002 to May-2003)
  • - Asst.Marketing Manager at Berlitz Language Center (Feb-2002 to Sep-2002)
  • - Assistant Manager Export Marketing at Gul Ahmed Textile Mills (May-2001 to Jan-2002)


shusain@iba.edu.pk
: 38104700 (Ext.2626)

 

Research Interest

List to come

  • BRAND MANAGEMENT
  • CONSUMER BEHAVIOR
  • CONSUMER BEHAVIOR
  • ENGLISH COMPOSITION
  • ENGLISH GRAMMAR
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ISSUES IN PAKISTAN
  • MBA-Project
  • METHODS IN BUSINESS RESEARCH
  • PRINCIPLES OF MARKETING
  1. Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", Emerald Emerging Market Case Studies, Jun 22, 2016
  2. Saima Husain "Consumer Socialization: Capturing the Perspective of the one Being Socialized", 7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices, Apr 28, 2016, Aalborg, Denmark
  3. Saima Husain "Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award)", Southampton Business School PhD Student Conference 2016, Mar 22, 2016, Southampton, England
  4. Saima Husain, Ayeza Sumsam "Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan", 2015 Annual Conference of the Emerging Markets Conference Board, Jan 20, 2015, Dubai, United Arab Emirates
  5. Nadir Hashmi, Saima Husain "AIESEC: The Experience Pakistan Challenge", Emerald Emerging Market Case Studies, Mar 04, 2014
  6. Dr. Kamran Siddiqui, Saima Husain "ZARCO Exchange: Corporate Governance Failure", IUP Journal of Corporate Governance, Oct 01, 2013, India
  7. Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", SWCRA Conference, Mar 01, 2012, New Orleans, United States
  8. Farah Naz Baig, Saima Husain "Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers", ECIE Conference, Sep 15, 2011, Aberdeen,Scotland, England