Faculty Profile

Saima Husain

Lecturer

  • PhD (Pursuing Split), University of Southampton, UK - IN PROGRESS
  • MBA (Marketing), Institute of Business Administration, Karachi - 2000
  • BBA (Hons Marketing), Institute of Business Administration, Karachi - 1999
Area of Specialization: (Marketing)
Professional Activities:
On-board Status: Available


Work Experience:

  • - Lecturer at Institute of Business Administration, Karachi (Aug-2006 to PRESENT)
  • - Assisted Mr. Sultan Raza at Institute of Business Administration, Karachi (Mar-2006 to May-2006)
  • - Visiting Faculty Member at CBM (Jan-2004 to May-2004)
  • - Taught BC as a Part of Berlitz Team at PAF-KITE (Feb-2003 to May-2003)
  • - Visiting Faculty Member at PAF- KIET (Sep-2002 to May-2003)
  • - Asst.Marketing Manager at Berlitz Language Center (Feb-2002 to Sep-2002)
  • - Assistant Manager Export Marketing at Gul Ahmed Textile Mills (May-2001 to Jan-2002)


shusain@iba.edu.pk
: 38104700 (Ext.2626)

 

Research Interest

List to come

  • BRAND MANAGEMENT
  • CONSUMER BEHAVIOR
  • CONSUMER BEHAVIOR
  • ENGLISH COMPOSITION
  • ENGLISH GRAMMAR
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ISSUES IN PAKISTAN
  • MBA-Project
  • METHODS IN BUSINESS RESEARCH
  • PRINCIPLES OF MARKETING
  • Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", Emerald Emerging Market Case Studies, Jun 22, 2016
  • Saima Husain "Consumer Socialization: Capturing the Perspective of the one Being Socialized", 7th International Child and Teen Consumption Conference - Cultural Contexts, Relations and Practices, Apr 28, 2016, Aalborg, Denmark
  • Saima Husain "Consumer Socialization of Tweens in an Interinstitutional Society: An Institutional Logics Perspective (Won Best Paper Award)", Southampton Business School PhD Student Conference 2016, Mar 22, 2016, Southampton, England
  • Saima Husain, Ayeza Sumsam "Demystifying the Rationale Behind Consumer Brand Engagement in Pakistan", 2015 Annual Conference of the Emerging Markets Conference Board, Jan 20, 2015, Dubai, United Arab Emirates
  • Nadir Hashmi, Saima Husain "AIESEC: The Experience Pakistan Challenge", Emerald Emerging Market Case Studies, Mar 04, 2014
  • Dr. Kamran Siddiqui, Saima Husain "ZARCO Exchange: Corporate Governance Failure", IUP Journal of Corporate Governance, Oct 01, 2013, India
  • Saima Husain, Kanza Naheed, Mahrukh Isa "Veet: Facing the Cultural Challenge in Pakistan", SWCRA Conference, Mar 01, 2012, New Orleans, United States
  • Farah Naz Baig, Saima Husain "Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers", ECIE Conference, Sep 15, 2011, Aberdeen,Scotland, England