Faculty Profile

Dr. Wajid H. Rizvi

Assistant Professor and Chairperson Marketing

  • PhD (Marketing), Swansea University, UK - 2014
  • MBA (Marketing), IBA-Karachi (Sukkur Campus) - 2000
Area of Specialization: (Marketing)
Professional Activities: Chairperson Marketing Department
On-board Status: Available


Work Experience:

  • - Assistant Professor and Chairperson Marketing Department at Institute of Business Administration, Karachi (Jan-2019 to PRESENT)
  • - Assistant Professor at Institute of Business Administration, Karachi (Aug-2015 to Jan-2019)
  • - Visiting Faculty at Institute of Business Administration, Karachi (Jan-2015 to Aug-2015)
  • - Lecturer at Shah Abdul Latif University (Aug-2007 to Aug-2015)
  • - Marketing Manager at Cosmos Communication (Feb-2004 to Jul-2006)
  • - Visiting Faculty at IBA Sukkur (Jan-2003 to Nov-2004)
  • - Assistant Manager Administration at Pakistan Ordnance Factories (Feb-2002 to Dec-2003)
  • - Management Trainee at Colgate Palmolive (Sep-2000 to Nov-2001)


wrizvi@iba.edu.pk
: 111422422 (Ext.2672)

 

Research Interest

List to come

  • ADV.&APPLIED BUSINESS RESEARCH
  • COMPUTATION & RESEARCH METHODS
  • CONSUMER BEHAVIOR
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ANALYTICS
  • MBA Project
  • MBA-Project
  • METHODS IN BUSINESS RESEARCH
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies", 2016 AMS Annual Conference, , Orlando, Florida, United States
  • Mohammad Asad Ilyas, Severine Le Loarne, Dr. Wajid H. Rizvi "The Entrepreneurial Cognition Process in a Hostile Business Environment: A Study of Successful Pakistani Entrepreneurs", IBA Business Review, Mar 01, 2019, Karachi, Pakistan
  • Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir "Enhanced Understanding of Purchase Intentions in the Context of Car Buying: Implications for Academics and Practitioners", IBA Business Review, Jun 30, 2018, Karachi, Pakistan
  • Dr. Wajid H. Rizvi, Dr. Amber Gul Rashid, Dr. Huma Amir "Brand Association and Emotional Confidence: The Determinants of Brand Loyalty", 2018 AMS (Academy of Marketing Science) 46th Annual Conference, May 25, 2018, New Orleans, United States
  • Aijaz A Arian, Zahid Hussain, M S Vighio, Dr. Wajid H. Rizvi "Factors Influencing Acceptance of Mobile Learning by Higher Education Students in Pakistan", Sindh University Research Journal (Science Series), Feb 01, 2018, Nawab Shah, Pakistan
  • Dr. Wajid H. Rizvi, Emrah Oney "The Influence of Emotional Confidence on Brand Attitude: Using Brand Belief as Mediating Variable", Economic Research, Jan 23, 2018, London, United Kingdom
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Brand Performance-Attachment Relationship: Social Image Mediation Effect", Australian and New Zealand Marketing Academy Conference, ANZMAC 2017, Dec 06, 2017, Melbourne, Australia
  • Dr. Wajid H. Rizvi "Formation of Emotional Confidence", Australian and New Zealand Marketing Academy Conference, 2017, Dec 06, 2017, Melbourne, Australia
  • Dr. Badaruddin A. Memon, Gul Hassan Bhutto, Dr. Wajid H. Rizvi "Measurement of Air Contamination in Different Wards of Public Sector Hospital (Teaching/Civil) Sukkur", Pakistan Journal of Pharmaceutical Sciences, Nov 01, 2017, Karachi, Pakistan
  • Dr. Wajid H. Rizvi, Dr. Salman Bashir, Dr. Huma Amir "Measuring the Knowledge Creation Process in Pakistani Banks: Scale Development and Validation", IBA Business Review, Jul 20, 2017, Karachi, Pakistan
  • Salman Bashir Memon, Dr. Wajid H. Rizvi, Sumaiya Syed "Operationalization of Knowledge Management in Knowledge-Intensive Pakistani Banks: a Qualitative Case Study", Knowledge and Performance Management, Jul 12, 2017, Poland
  • Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio "An Analysis of the Influence of a Mobile Learning Application on the Learning Outcomes of Higher Education Students", Universal Access in the Information Society, Jul 10, 2017
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Role of Perceived Attributes in Understanding Consumer Purchase Intentions using the Theory of Planned Behavior: Case of an Economy Car Launch", 39th INFORMS Society of Marketing Science (ISMS) Conference, Jun 10, 2017, Los Angeles, California, United States
  • Zahid Hussain, Wolfgang Slany, Dr. Wajid H. Rizvi, Adeel Riaz, Umair Ramzan "Measuring Usability of the Mobile Learning App for the Children", International Conference on Learning and Collaboration Technologies, Jun 08, 2017, Vancouver, BC, Canada
  • Emrah Oney, Gizem Guven, Dr. Wajid H. Rizvi "The Determinant of Electronic Payment Systems Usage: SEM Approach", Economic Research-Ekonomska Istraživanja, Apr 12, 2017
  • Dr. Wajid H. Rizvi, Dr. Huma Amir "Marketing to the Bottom of the Pyramid in Emerging Markets", 3rd IBA International Conference on Marketing, Dec 19, 2016, Kuala Lumpur, Malaysia
  • Dr. Huma Amir, Dr. Wajid H. Rizvi "Does Social Image (Pakistani Consumers) Mediate Relationship between Brand Performance and Brand Attachment for an Imported Cosmetic Brand?", 2016 INFORMS Annual Meeting, Nov 16, 2016, Nashville, United States
  • Aijaz Ahmed Arian, Zahid Hussain, Dr. Wajid H. Rizvi, Muhammad Saleem Vighio "Evaluating Usability of M-Learning Application in the Context of Higher Education Institute", Learning and Collaboration Technologies, Jun 21, 2016, United States
  • Usman Bashir, Salman Bashir, Dr. Wajid H. Rizvi "Effectiveness of Training Need Analysis: Philosophy to Practice - A Case Study of Pakistan Petroleum Limited", Journal of Managerial Sciences, Jul 17, 2011, Pakistan