Faculty Profile

Dr. Zeenat Ismail

Professor

  • PhD (Clinical Psychology), University of Karachi - 1998
  • MA (Psychology), University of Karachi - 1971
  • BA (Philosophy & Economics), St. Joseph’s College - 1969
Area of Specialization: (Clinical Psychology)
Professional Activities: Coordinator (FL & NTHP/STHP)
On-board Status: Available


Work Experience:

  • - Professor & Coordinator Foreign Language NTHP & STHP at Institute of Business Administration, Karachi (Sep-2009 to PRESENT)
  • - Professor at Institute of Business Administration, Karachi (Jun-2009 to Aug-2009)
  • - Chairperson, Dept of Social Sciences at Institute of Business Administration, Karachi (Aug-2007 to Jan-2010)
  • - Coordinator National Talent Hunt Program at Institute of Business Administration, Karachi (Jan-2003 to Jul-2007)
  • - Professor at University of Karachi (Dec-1996 to Dec-1996)
  • - Associate Professor at University of Karachi (Dec-1990 to Dec-1996)
  • - Assistant Professor at University of Karachi (Dec-1979 to Dec-1990)
  • - Lecturer at University of Karachi (Jan-1973 to Dec-1979)

Membership & Affiliations:
  • - MEMBER, Member Academic Board ICP KU
  • - EDITORIAL BOARD, Editorial Board Business Rev.
  • - MEMBER, IBA Board of Governors
  • - MEMBER, IBA`s Academic Board
  • - MEMBER, Board of Governors ICP KU



: 111422422 (Ext.2639)

 

Research Interest

List to come

  • BUSINESS COMMUNICATION
  • CORP. SOCIAL RESPONSIBILITY
  • FOUND. OF HUMAN BEHAVIOUR
  • HUMAN BEHAVIOR
  • INDUSTRIAL PSYCHOLOGY AND ORGA
  • RESEARCH METH. IN SOC. SCI.
  • RESEARCH METHODS IN PSYCHOLOGY
  • SOCIAL PSYCH. & SELF DEVELOP.
  • SOCIAL PSYCHOLOGY & SELF DEVEL
  • SPEECH COMMUNICATION
  1. Muhammad Sadiq Baloch, Dr. Zeenat Ismail "Bottom of the Pyramid Market’s Consumer Behavior with regards to Branded Personal Care Products in Karachi: A Quantitative Study", 4th Asian Management Research and Case Conference (AMRC-2015) on ‘Management Issues in Emerging Market for Sustainable Business’, , Penang, Malaysia
  2. Dr. Zeenat Ismail, Dr. Qudsia Tariq "Impact of Intimate Partner Violence on Self Esteem of Women in Pakistani", 2nd International Conference on Education and Social Sciences (ICEASS-2014), , Beijing, China
  3. Dr. Zeenat Ismail "A Local Investigation into the Attitude Towards Global Products in Karachi", IAFOR International Conference on the Social Sciences –DUBAI 2016, , Dubai, United Arab Emirates
  4. Dr. Zeenat Ismail "Market Potential For Green Products: Can Higher Prices For Green Products Limit Green Consumerism In Karachi?", 4th International Conference on Education and Educational Psychology, , Antalya, Turkey
  5. Dr. Zeenat Ismail "Psychological Well-Being and Its Relationship with Active and Passive Procrastination: A Study on Students of a Business University in Karachi", Academic Journal of Interdisciplinary Studies (AIJS), Nov 05, 2016, Rome, Italy
  6. Dr. Zeenat Ismail "To Study the Difference in the Participation Level of Parents in the Education of Pakistani Students from Grade 7 to 10: Relation with Gender and Level of Studies", 4th International Conference on Disciplines in Humanities and Social Sciences (DHSS-2016), Oct 04, 2016, Bali, Indonesia
  7. Dr. Zeenat Ismail, Ismat Basheer, Jehanzeb Hassan Khan "To Study the Teachers Attitude Towards Inclusion of Special Needs Children into Primary-Level Mainstream Schools in Karachi", European Journal of Social & Behavioural Sciences (EJSBS), May 01, 2016, Istanbul, Turkey
  8. Dr. Zeenat Ismail "Judging Products by Their Labels: Effects of Package Labelling on Consumer Perceptions of Quality in Karachi", 5th Asian Management Research and Case Conference, AMRC: Internationalizing Asian Businesses, Jan 16, 2016, UAE, United Arab Emirates
  9. Dr. Zeenat Ismail "To Study the Teachers Attitude Towards Inclusion of Special Needs Children into Primary-Level Mainstream Schools in Karachi", International Conference on Education and Educational Psychology (ICEEPSY) 2015, Oct 13, 2015, Istanbul, Turkey
  10. Dr. Zeenat Ismail, Muhammad Sadiq Baloch "Bottom of the Pyramid Market’s Consumer Behavior with regards to Branded Personal Care Products in Karachi: A Quantitative Study", 4th Asian Management Research and Case Conference (AMRC-2015) on ‘Management Issues in Emerging Market for Sustainable Business’ at University of Sains Malaysia (Penang, Malaysia), Jan 10, 2015, Penang, Malaysia
  11. Dr. Zeenat Ismail "“Subjective / Psychological Well-being and Positive Behavior", International Conference on Well-being and Human Development, Nov 24, 2014, Aligarah, India
  12. Dr. Zeenat Ismail "Personality, Values, and Well-Being", International Conference on Well-Being and Human Development, Aligarh Muslim University, Aligarh, INDIA, Nov 24, 2014, Aligarh, India
  13. Dr. Zeenat Ismail "Subjective / Psychological Well-being and Positive Behavior", International Conference on Well-being and Human Development at Aligarh Muslim University Aligarh (UP, India), Nov 24, 2014, Aligarh, India
  14. Dr. Zeenat Ismail "Impact of Intimate Partner Violence on Self Esteem of Women in Pakistan", 2nd International Conference on Education and Social Sciences (ICESS-2014), May 22, 2014, Beijing, China
  15. Dr. Zeenat Ismail, Jehangir Kaleem "Television Viewing and Consumer Behavior: The Effect of Personality Traits and Demographic Variables on Children’s Consumer Socialization", 3rd Shanghai International Conference on Social Sciences- SICSS, Jul 13, 2013, Shanghai, China
  16. Qudsia Tariq, Dr. Zeenat Ismail, Assma Ashraf "Humor as an Effective Stress Coping Strategy for Cardiac Patients", Bahria Journal of Professional Psychology (BJPP), Jul 01, 2013, Karachi, Pakistan
  17. Dr. Zeenat Ismail, Saba Ali "Human Brands: Investigating Antecedents to Consumers’ Strong Attachment to Celebrities", Review of Integrative Business & Economics Research Journal, Jul 01, 2013, Bangkok, Thailand
  18. Dr. Zeenat Ismail, Saba Ali "Human Brands: Investigating Antecedents To Consumers’ Strong Attachment To Celebrities", Society of Interdisciplinary Business Research –SIBR Conference, Jun 08, 2013, Bangkok, Thailand
  19. Dr. Zeenat Ismail, Jehangir Kaleem "Television Viewing and Consumer Behavior: The Effect of Personality Traits and Demographic Variables on Children’s Consumer Socialization", Journal of Sociological Research, Macrothink Institute, Jun 01, 2013, USA, United States
  20. Qudsia Tariq, Dr. Zeenat Ismail "Impact of Intimate Partner Violence on Mental Wellbeing of Women in Pakistan", IOSR Journal of Humanities and Social Sciences (IOSR-JHSS), May 13, 2013, United States
  21. Dr. Zeenat Ismail, Alina Zaidi, Sarah Hasan Kazmi "Media Influence on Public Opinion and the Perceptions of Media Owners and Consumers about its Effects", European Journal of Social Sciences & Behavioral Sciences (EJSBS), Feb 19, 2013, Nicosia, Cyprus
  22. Dr. Zeenat Ismail, Falaq Hamirani, Taimour Husain Noorani "Promoting the Development of Social and Civic Responsibility: The role of Mandatory Community Services Programmes at a Business Schools in Karachi", 12th South Asian Management Forum- 2013–AMDISA 2013, Feb 16, 2013, Pune, India
  23. Dr. Zeenat Ismail, Falaq Hamirani, Taimur Husain Noorani "Promoting the Development of Social and Civic Resposibility: The Role of Mandatory Community Services Programmes at a Business School in Karachi", In BOOK of 12th SAMF- 2013, ‘Development South Asia as Global Hub of Management Professionals –Role of Management Education’, Edited by Ashok Joshi, A.V. Raman, Subhash W. Bhave, Baishali Mandal, Feb 16, 2013, Pune, India
  24. Dr. Zeenat Ismail, Alina Zaidi, Sarah Hasan Kazmi "Media Influence on Public Opinion and the Perceptions of Media Owners and Consumers about Its Effects", 3rd International Conference on Education and Educational Psychology–ICEEPSY 2012, Oct 12, 2012, Istabul, Turkey
  25. Dr. Zeenat Ismail, Soha Desmukh "Religiosity and Psychological Well-Being", 30th International Congress of Psychology – ICP 2012, Jul 27, 2012, Cape Town, South Africa
  26. Qudsia Tariq, Dr. Zeenat Ismail, Sumbul Mujeeb "Stress and Depression in the Parents of Mentally Retarded Children and the Parents of Mentally Retarded Children with Physical Handicap", Bahria Journal of Professional Psychology, Jul 01, 2011, Pakistan
  27. Dr. Zeenat Ismail "The Relationship Between Emotional Competencies and the Perceived Person-Environment Fit Among Managers-A Gender Analysis", The Asian Conference on Psychology & the Behavioral Science (ACP-2011)., Mar 20, 2011, Osaka, Japan
  28. Dr. Zeenat Ismail "Buying Behavior: Gender and Socioeconomic Class Differences on Interpersonal Influence Susceptibility", 4th International Conference on Business & Management Education (ICBME)., Jan 24, 2011, Bangkok, Thailand
  29. Dr. Zeenat Ismail, Amena Zehra Ali "Parenting Stress in Mothers of Children with Special Needs", Studies in Applied Psychology- Asian Perspective, Jan 01, 2011, New Dehli, India
  30. Dr. Zeenat Ismail "Gender Differences in Perceived Person - Environment Fit Among Pakistani Managers", 3rd International Conference on Social Sciences ICSS-2010., Oct 07, 2010, Izmir, Turkey